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中国企业环境管理的新展望

郭沛源

2006年12月8日

中国企业在不断促进环保的生产和经营。但郭沛源说,许多商家仍对环境管理的认识存有误解。企业引入好的环境标准可以降低成本和开启新兴市场。

"如果企业家能够换一个视角看待企业与环境的关系,他就能看到更广阔的市场和更强的竞争力,而不是成本。"

中国企业环境管理的发展大体经历了三个阶段。第一阶段从建国初期到改革开放前。在这一阶段,政府认为环境污染都是资本主义惹的祸,社会主义是不会产生环境问题的;企业的职能就是在政府的计划下搞生产,无须考虑环境问题。那时候根本就没有企业知道环境管理是什么东西。

第二阶段从改革开放到九十年代中期。在这一阶段,政府已经意识到治理工业污染的重要性,并推出了不少污染控制的法律法规,只是执行的情况差强人意。一方面,企业多是在完全被动的情况下接受管理,主观不情愿,钻法律空子的情况很多;另一方面,出于财政收入的考虑,一些地方政府执法不严、纵容污染。这个阶段,企业的环境管理基本上只是挂在嘴边,缺乏真正的行动。

第三阶段从九十年代中后期到现在。在这一阶段,工业污染已经到了不治不可的境地,政府态度相当坚决,并以“关停并转”的手段相逼,使企业不得不采取切实措施加强管理、控制污染。这时候,一些企业才开始正视环境管理的问题。

可见,中国的企业多是屈从于外部压力才不得不改进其环境表现。过去,这种压力多来自政府,现在的情况则变得更为复杂。第一,压力可能来自海外市场的采购方或投资方。如果企业的产品或生产工艺不能达到指定的环保要求,采购方就会拒绝购买,投资方就会撤出资本。这些问题往往会令中国企业十分头疼,但除了花钱改进工艺以外,企业也想不出什么好办法取悦对方。第二,压力也可能来自民间社会,包括公众媒体与非政府组织。富起来的人们不愿意再忍受黄沙漫天污水横流的生活环境,他们会向企业提出抗议。有的地方就曾出现村民包围工厂的事件。非政府组织和新闻媒体则担当起监督者的角色,频频曝光黑心工厂。这些来自社会的声音尽管没有硬约束力,但其影响却是不可小觑的。

在中国,不同规模企业对环境压力的反应不尽相同。大企业对环境压力较敏感,因为对他们来说,品牌形象直接影响到企业的盈利。这类大企业主要包括国有企业和跨国公司在华的子公司或合资工厂。国有企业与政府过从甚密,至少要摆出一幅高姿态,以示对政府可持续发展战略的支持;跨国公司的下属企业则需要照顾到企业的全球形象,在环境管理方面步步为营,唯恐稍有不慎会引发全球媒体和资本市场的连锁反应。

相比较而言,中小企业的品牌价值较低,他们中的大多数对来自外部的环境压力并没有予以足够的重视。这类企业又以中小型的港台资企业和乡镇企业为最,他们大多经营皮革、服装、造纸、金属加工等污染比较严重的生意,且生产工艺水平不高,对我国乡镇一级的生态环境造成了严重威胁。过去十年,此类企业的聚集地已深受其害,例如珠江三角洲地区。然而,这些企业仍顽固不化,认为环境管理只会徒增运营成本。在这种思想的主导下,他们就会想方设法游走于政府法规或采购商要求的边缘,时刻做好越轨的准备。一些怪现象也由此而生:有些企业安装好污水处理设备,却从来不用,只有政府检查团来的时候才演示一下;有些企业白天不敢排污,晚上却肆无忌惮。

当然,这也不能说明企业家全是坏蛋。窃以为,除了个别黑心老板外,不少企业家还是良心未泯,希望有一个安全、环保的生产环境的。他们陷入道德困境的原因之一是他们对企业环境管理知之甚少,不懂得除了花钱买设备以外还能做什么?笔者就曾经听到一位电镀厂老板的抱怨。为了达到环保要求,他新建了一个厂房,添置了国外的先进生产设备,引进了国外的生产工艺,还配了一套污水处理设备,实现了从生产工艺到污水排放完全达标。

然而,生产线投产后,他发现这样一种生产流程生产出来的产品成本高了许多,在市场上失去了竞争力,原来的客户都嫌贵而不买他的产品了。他为此十分怨愤,并将问题归咎于环境标准。经过沟通,笔者了解到这位老板对企业环境管理的两点认识误区。

第一点,他错误地认为买了设备就能变成环保企业。事实上,企业环境管理不等于买设备、买工艺,管理本身才是最关键的因素。设备和工艺都可以花钱买来,而管理则不然,它是需要用心学习的。一般来讲,好的企业环境管理,加上好的设备、好的工艺是可以通过节约原材料、节约能源、节约人力资本降低企业的运营成本的。

第二点,他犯了“刻舟求剑”的错误,没有在新的形势下重新定位目标客户。既然他能够生产高环保标准的产品,他的客户就不应仅仅局限在当地或者国内;他应该放眼全球市场,寻找愿意花钱买环保的买家。在地球的另一端,可能有许多知名企业在为找不到环保的供应商而犯愁。如果他能够把买卖双方的需求连接起来,生产过程所增加的环境成本就可以被完全消化掉,从而继续保持产品的竞争力。

这个例子说明,如果企业家能够换一个视角看待企业与环境的关系,他就能看到更广阔的市场和更强的竞争力,而不是成本。遗憾的是,并没有多少中国企业家能有这样的眼光。造成这一局面,除了企业家本身的认识局限外,政府也是有一点责任的,因为他们在推动工业污染治理过程中,将环境纯粹作为一种公共品看待,让人感觉政府在勒令企业牺牲私人利益去保护社会利益;政府所采取的措施比较简单和粗暴(检查、处罚、停产、关闭),这些办法虽然能够唬住企业,却不能让企业服气,企业会想方设法与政府周旋。这就像猫抓老鼠的游戏一样,永远没有结局。

要扭转这一局面,我们应该转变旧的污染治理思想,尤其是末端治理的思想,从企业竞争力的角度出发,让企业“知其道、用其妙”,真正将企业环境管理的精髓整合到企业经营活动中去,实现企业经营与环境保护的双赢。当前很多中国企业技术水平不高,实施的是粗放式的经营管理,绩效提升的空间很大,只要加以合理引导,很多企业就可以焕发新生,变得更环保且更有竞争力。在这一方面,国内其实已经有了一些创新的做法。譬如中德联合实施的浙江省企业环保咨询项目,就是帮助当地企业引入德国企业的环境管理工具。实践表明,这些企业实现经济效益、环境效益和组织管理效益的多赢。这一经验值得借鉴。

 

郭沛源是中国企业社会责任专家,清华大学管理学博士。资讯网站-商道纵横-的创建人之一。

发表在“中外对话”网站上有关可持续发展行业的其它作品:  绿色发展带来商机

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如何帮助底子薄的企业走上绿色之路?

走环保之路是企业可以作出的选择,不论企业的大或者小。

实力强的企业只要采取了这样的策略,就可以去实施。

那么小的,底子薄的企业,所以没有经济实力,但也希望选择走绿色之路,它们应该怎么办?政府会给它们支持吗?它们可以因此得到银行的贷款吗?

能说说,在中国小企业应该如何从经济支持方面来改善环境管理。

你对西方国家在这方面的了解情况是怎么样的?或者说,西方国家是如何从政府政策上来支持企业的绿色行为?

How to lead the weak to the green road?

Environmental protection should be a feasible option for companies, no matter they are big or small.

Powerful enterprises may go about implementing what they adopt. But for the small and weak ones, what should they do if they too want to pursue a green road to growth? Will they get support from the government? Will they be eligible for loans from the bank?

Can you talk a little bit from the financial support point of view about how the small businesses in China can actually improve their environmental management practices?

What do you know about the situation in western countries? or, how do they support the green movement of their enterprises with government policies?

眼光永远是最重要的

大企业和小企业因为处于不同的发展阶段,因而会面临不同的发展命题。可持续发展对他们的挑战是共同的,不同的只是处理的方式。大公司掌握着大量资源,甚至可以主导市场定价权,他们可以摆出高姿态,投入人力物力搞研发。在这方面,小企业不能相比。但是小企业同样有小企业的出路,比如说,他们不能搞研发,但是他们可以引进技术;小企业不能主宰市场,却可以很迅速调整生产策略。这些都是大企业所不具备的优势。

至于贷款的问题,小企业融资难,这是中国的普遍问题,与可持续发展并没有直接的关系。在这种情况,小企业只能拓展其它融资渠道。其实,一些国际机构和中国政府的合作项目是可以提供一定的技术援助,有时候这些援助是免费的。

我觉得问题的关键还是在于企业家的眼光。他们不是看不到问题,而是看不到解决问题的“另类”思路。找到这条另类的道路,小企业就能够突出重围。

郭沛源

Vision is always the most important

Due to large enterprise and small enterprise are situated at different development stage, as such will be facing distinct development fate. They have the same point of view for the challenge of continuous development; the only dispute is how they are going to deal with it. Those big companies would grasp numerous resources, even able to control the value decision right of the capital market; they could pull rank which involves manpower as well as facilities to carry out R&D. Small enterprise will not be able to compete in this aspect. However, they do have their own way out, for instance they don’t have ability to conduct R&D, but they could introduce technology; they are unable to control the value decision right of the capital market, but could adjust the production strategy rapidly. All these superior situations are not equipped by big enterprise. On the issue regarding loan, small enterprise would have problem to raise capital, it is a general problem in China, and there is not direct relationship with continuous development. In such circumstances, small enterprise can only explore in another way to raise capital. In fact, those joint venture projects between some of the international organization with China’s government could provide certain technical assistance; sometimes these technical assistances are free of charge. I found that the crucial problem is still the vision from investor. It is not due to they are not realize of the problem, but they are actually couldn’t find an alternative to resolve problem. Once the resolution has been decided, those small enterprise will be able to proceed further. Guo Pei Yuan

让中国的公司买环境保险也许有助环境改善

在中国引入环境污染的责任保险制度是否会有助于问题的解决?

Does it help to make companies insured against causing environment pollution?

Is it helpful for China to introduce insurance for companies and manufactureres against environment pollution?

谢谢答复,很有启发

谢谢2号评论的答复。你的回答很有启发式。但我认为,环境保护对一个国家来说,不仅是个人,企业个体的意识和行为问题,很多时候还是一个国家政策引导和鼓励的结果。

Thanks for your reply. It is inspiring

Thanks for the reply from No.2. Your reply gives me lots of inspiration. But I think environment protection is, for a country, not only about the consciousness and action of individuals or companies,but sometimes related to guidances and encouragement from government policies.

关于眼光

郭沛源专家关于眼光的说法很有道理,但是我也觉得4号评论员的回复也很有道理。

个人认为,中国的中小型企业的确需要大大提高环境意识。但是在利益的驱使下,国家又没有明确的政策来引导和鼓励,它们恐怕不会费心来寻求解决环保的“另类”方法。大多数中小型私人企业都是政府检察员前脚走它们后脚就照排不误。而地方政府大多因为地方的经济发展而对此睁只眼闭只眼。

而且您所说的国际机构和中国政府的合作项目对于多数中小型私人企业甚至一些国有企业来说都是闻所未闻,或者置之不闻。信息的闭塞和制度的不健全是主要因素。

请教作者,我们应该怎样应对这种情况的出现呢?

About vision

What expert Guo Feiyuan said about vision is very true, yet I think that the reply given by the author of comment #4 is very true as well. Both think that China's medium- and small-scale enterprises need to greatly increase their environmental awareness. Yet driven by profit, China still has no clearly defined policies to lead and encourage such awareness. They fear they cannot take the trouble to pursue "extraordinary" ways of resolving environmental conservation issues. The majority of medium- and small-scale private enterprises have government regulators fast on their heels calculating their every mistake. Yet due to local economic development, the majority of local authorities turn a blind eye to environmental policy. As for the collaborative projects between international organizations and the Chinese government, the majority of medium- and small-scale enterprises, and even some state-owned enterprises, either seldom hear of them, or pay them no attention. The main factors to explain this are the inaccessibility of such news, as well as the structural shortcomings of the system. Dear author, how should we deal with these circumstances?

环境保险 及 政府压力

评论3 提到的环境保险其实是非常重要的一种金融产品。但是,前提是政府要有所作为,也就是说,政府要有处罚企业排污的威慑力,这一方面包括定价是否准确地问题,另外一方面也设计执行的问题。如果定价过低,企业愿意交钱排污,如果定价过高,企业会铤而走险;即使定价合适,如果执行不力,威慑力也很弱。

在美国,环境保险是很重要的一种财产保险,尤其是能够帮助企业锁定环境风险。追溯历史,促成这一险种诞生的原因是美国的超级基金法案。这个法案规定了企业的环境责任,及对这一责任的追偿。因此才促使环境保险的产生。

我觉得环境保险在中国会很有前景。

对于评论5,我认为形势在不断变化。如果环境真的到了不得不治的境地,政府的压力必然会增加。环评风暴算是此类事件的代表。

同时,在一个成熟的公民社会,除了政府以外,消费者、民间团体的声音也会很有震撼力。随着信息披露和沟通的简易化,企业遭遇的压力必然越来越大。晚一天行动不如早一天行动。

当然,很多企业未必有这样的眼光。

Environmental insurance & pressures from government

Comment 3 has mentioned that environmental insurance is actually a very important financial product. However, active involvement of government is the prerequisite, that is to say, government must pose real threat to those polluting companies in terms of penalty. On the one hand, it is related to the accuracy of pricing; on the other, it is about the design and implementation. If the price is set too low, companies will pay to pollute; If it is set too high, they will choose to take the risks; even if the price is set on an appropriate level, the power of government would still hinges on effective implementation.

In the States, environmental insurance is one of the important property insurances, especially in the sense of helping companies to lock their environmental risks. Back into history, the reason for its birth is the Federal Superfund Act in America. The Act has named the environmental responsibility of companies and the corresponding compensation, thus giving rise to environmental insurance products.

I think environmental insurance has a promising future in China.

As for comment 5, I think the circumstances are changing all the time. If the environment is deteriorating to extreme, government will definitely increase their pressures. The storm of environmental critiques is an example.

At the meantime, a mature civil society should have more than the government. Consumers and NGOs should also have their voices heard, and in an effective manner. With the improvements in information disclosure and the efficiency of communication, companies will face more and more pressures. Act, and the early the better.

But of course, not all the companies share this vision.

环境责任险的可能性

环境保险无疑对管理者和贷方都是有用的。首先,它提供了一个机制为付出的代价设了上限。同时,它能确保受害者能得到补偿。它还能激发企业加强环境风险的管理。

另一方面,就贷方来说,入环境责任险的公司很少可能由于灾难性的索赔而破产。

然而,管理者和保险公司在这里扮演着很重要的作用。如果管理不能保证污染企业承担公平的责任,那也就没有必要谈到保险了。

如果保险公司不能对险情给予合理的定价,那也就没有企业来入保险。Greenland

Possibility of environmental liability insurance

Introducing environmental insurance is no doubt useful for regulators and lenders for a few reasons. Firstly, insurace can provides a mechanism for capping expected cost or even overruns. This helps secure compensation payments to those victims, especially the public. Also, insurance will create a motivation for corporations to manage environmental risk more intensively. From the lender (banks) side of view, a firm with an environmental liability insurance is less likely to go insolvency due to relevant catostrophic claims, which has been increasing in most developed countries.

However, regulators as well as the insurer play an vital role here. If regulation do not impose fair liability on pollutors, it is not necessary to talk about insurance. If the insurer can not price these risks reasonably, there is no supplyers... so on and so on.

GreenLand


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