郭沛源
Guo Peiyuan
郭沛源， 商道纵横咨询公司总经理，清华大学博士
Guo Peiyuan is the president of Syntao.
文章 Articles
页数 page
如何让苹果低下高傲的头
NGO要对苹果实施实质性打击，必须要用NGO的价值体系去摧毁对方在市场上业已建立的价值体系。换言之，NGO要向消费者传递明确的信息——苹果不是时尚，而可能是污染；用苹果不是拥有时尚，而可能激活了一个癌细胞。NGO可以向苹果学习，学习其营销理念和手法，以彼之道还施彼身。郭沛源博士评论。
Hopes for a more humble Apple
Campaigners fighting for cleaner IT in China would do well to study Apple’s own techniques – only when they get consumers on side, will they strike an effective blow, writes Guo Peiyuan.
在中国兴起的社会责任投资概念
随着中国涉足越来越多的发展中国家的项目，这些投资的环保问题成为了首要的议题。郭沛源说，中国的官员，银行和商人已经开始接受新的绿色发展观念。
Socially responsible investment emerges in China
As Chinese banks and investors become involved in projects across the developing world, green issues are high on the agenda. The country’s officials, bankers and business people are starting to embrace new concepts, writes Guo Peiyuan
.
中国企业环境管理的新展望
中国企业在不断促进环保的生产和经营。但郭沛源说，许多商家仍对环境管理的认识存有误解。企业引入好的环境标准可以降低成本和开启新兴市场。
The future of environmental management
China's companies are cleaning up their act, writes Guo
Peiyuan
, but many in business still harbour misconceptions. Rather than hindering growth, environmental standards can save money and open up new markets.
