约翰•艾尔金顿
John Elkington
约翰·艾尔金顿，飞鱼星执行主席，SustainAbility组织非执行主任。其博客为www.johnelkington.com ，推特为@volansjohn。
John Elkington is executive chairman at Volans and non-executive director at SustainAbility. He blogs at www.johnelkington.com and tweets at @volansjohn.
文章 Articles
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美国生态系统监控计划预示新时代来临
到2016年，将有约1.5万只感应器监控美国生态系统的健康状况，它们将为人类收集大量的信息。我们是不是可以说生态学已经进入了“大数据时代”？
30-year study of US ecosystems heralds age of "big data"
By 2016, some 15,000 sensors will be collecting myriad statistics on the health of US ecosystems.
晦涩的术语成了环保发展的绊脚石？
一项新的研究表明，横贯可持续性日程的语言碎片化正在加速。约翰•艾尔金顿认为这已经引发了问题。
Jargon explosion holding back green agenda
A new study suggests fragmentation of language across the sustainability field is accelerating. It’s already causing problems.
即将兴起的DIY革命
约翰•艾尔金顿指出，在现有秩序的边缘地带，新出现了一类创新者，他们不再等待大企业和政府来解决我们的问题。
The coming DIY revolution
At the margins of the current order, a new breed of innovators has stopped waiting for big business and big government to fix our problems, writes John Elkington.
可持续，不可抛弃
哈佛商学院一些新管理理论的创立者认为这些理论有助于企业努力保护地球，但约翰·艾尔金顿认为他们忽略了一些资本主义的关键事实。
Don’t ditch sustainability yet
A new discipline from Harvard Business School can help corporations work for the planet, its creators say. But John Elkington thinks they’ve missed some key truths about capitalism.
给医疗产业“去毒”
本应致力于维护人类健康的医院和诊所却往往将病人和医护工作者置于有害化学物质的威胁之下——好在有一家企业正在努力为医疗产业带来变革。约翰•艾尔金顿报道。
Cleaning up healthcare
Hospitals and clinics committed to human health regularly expose patients and workers to hazardous chemicals, writes John Elkington. One entrepreneur is trying to transform the industry.
为何真正的领袖会让我们感到无措
当我们被迫跳出自己的舒适区后，就能够找到创新性解决方案。约翰•艾尔金顿的秘诀是学会迫使自己跳出舒适区。
Why true leaders make us uneasy
Creative solutions come when we are forced outside our comfort zones. The trick is to learn to force ourselves, writes John Elkington.
醉汉、灯柱与绿色企业
受到媒体和倡议组织颂扬的具有责任心的企业永远只有那几个“大品牌”。约翰•艾尔金顿认为，企业必须开拓视野， 才能符合今天新的世界发展方向 。
Drunks, lampposts and champions
When celebrating responsible business, media and campaign groups focus too narrowly on a small group of big brands. Their horizons must expand to match the new world order, writes John Elkington.
可持续资本主义宣言
约翰·艾尔金顿写道，从“里约+20峰会”到《寂静的春天》出版50周年，今年的可持续性里程碑标志着过去几十年中我们做出的努力。但正如阿尔·戈尔近期撰写的报告中所指出的，如今议程的焦点正逐渐转向资本主义的大规模重组。
The new capitalist manifesto
From Rio+20 to the birthday of Silent Spring, this year’s sustainability milestones mark decades of effort, writes John Elkington. Now the agenda is shifting its focus to the large-scale remodelling of capitalism.
可持续发展？先过十年“去毒期”
约翰•艾尔金顿认为，要在多年的挥霍无度后恢复正常，世界必将经历一段漫长而混乱的“去毒期”。但所幸的是，已经有人在采取正确的行动，世界著名服装品牌摆脱服装加工过程中有毒化学品的努力就是其中一例。
Our detox decade
The world’s hangover from years of excess will be long and messy, writes John Elkington. But good work is already being done, like a global campaign to wean clothing brands off toxins.
应对都市扩张海啸
约翰·艾尔金顿写道，到2030年，我们空前扩张的城市将侵吞相当于蒙古国国土面积的地区。现在的挑战是，怎样将这些城市从危机中心转变为绿色革命的发源地。
Coping with the urban tsunami
Our ever-expanding cities are set to swallow an area the size of Mongolia by 2030, writes John Elkington. The challenge is to turn them from centres of crisis into agents of a green revolution.
