Leading European supermarkets, food manufacturers and fast-food chains, including McDonald's, have pledged not to use soya illegally grown in the Amazon region, in response to evidence that large areas of virgin forest are being felled for the crop.
In a victory for consumer power, the companies say they will not deal with the four trading giants who dominate production in Brazil unless they can show they are not sourcing soya from areas being farmed illegally. The traders met in Sao Paolo last week and are expected to sign up to a moratorium on using soya grown in the Amazon.
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